Jasco Unveils New GE Color Choice Backlit Keyboard

Las Vegas, NV — 

Jasco Products Company, GE licensee of consumer electronic accessories, computer accessories, home electric products, personal security and surveillance products, kicks off the 2011 International CES (Central Hall/Booth 9005) today by introducing the GE Color Choice Backlit Keyboard.

“Jasco is giving consumers more options when it comes to choosing a keyboard that complements any desktop,” says Cameron Trice, Jasco Executive VP of Marketing and Product Development. “With over
250 lighted color combinations to choose from, the GE Color Choice Keyboard allows users to create a personalized PC experience at a fraction of the cost of other available backlit keyboards.”

Light your way through Windows® 7 with the GE Color Choice Backlit Keyboard. The revolutionary design features low-profile keys that sit flush with the keyboard for soft keystrokes that are both comfortable and quiet. With six multimedia hot keys, you can quickly access your favorite music, videos and more – the minimal design and key layout makes for a simple keyboard with all the necessary functions. The backlit keyboard delivers bright, precise illumination from 18 vibrant LEDs. Adjust the LEDs using seven different brightness levels for each color for the right amount of ambient backlighting when you need it.

The GE Color Choice Backlit Keyboard enhances Jasco’s successful GE computer accessory line by providing a keyboard that is completely unique to the market. This one-of-a-kind LED color-mixing feature, the most advanced of its kind, provides a unique personalized experience that every PC user will appreciate – over 250 color combinations! Great for supporting your favorite team color, or for gamers battling into the night. Value-added features, including a streamlined design, 80% design, that saves precious retail planogram space, adds exceptional performance and simple operation so you can immerse yourself in your PC experience without the technical limitations. The thin design adds an elegant touch to any desk as well.

For less than $60, you get a unique backlight experience that is brighter and sharper then most available illuminated keyboards. Balancing style and function, the GE Color Choice Backlit Keyboard is a sleek package that is sure to please any keen PC user (MSRP $59.99).


About Jasco
As a GE licensee, Jasco Products develops, markets, and distributes Consumer Electronic Accessories, PC Accessories, Home Electric Products, and Personal Security & Surveillance Products under the GE logo. GE is a trademark of the General Electric Company. For more information, please visit www.jascoproducts.com.