After landing some initial customers including the then 50-store Target and 50-store Walmart chain, Steve purchases Jasco from Trice Electronics and Jasco becomes an independent business.

As the business grows, Jasco finds itself in need of more space. Jasco breaks ground on a 40,000 sq. ft. office and warehouse in O9klahoma City, just down the street from our current location.

Jasco licenses the Emerson brand for audio-video accessories and the Bell brand for phone accessories. This was Jasco's first venture into brand partnerships that would ultimately become a hallmark of the company and help create a competitive advantage.

Jasco licenses the GE brand for consumer electronics, consolidating audio-video products and phone accessories under one premiere national brand. This was the start of a successful long-term brand partnership with General Electric.

Jasco purchases a 60-acre property featuring a 40,000 sq. ft. distribution center and office space to support rapid business growth, establishing its new headquarters. The company also acquires GE’s Home Electrical Products division. This acquisition extends the GE brand license to 15 new product categories and more than doubles Jasco’s size overnight.

Based on multiple years of double-digit business growth, Jasco breaks ground on a expansion of its corporate headquarters, adding over 17,000 sq. ft. in both office and distribution center space on this campus.

Jasco develops and launches Projectables, a groundbreaking nightlight technology featuring beloved animated characters through partnerships with Disney, Pixar, Marvel, DC Comics, and Nickelodeon. From 2010–2012 and beyond, Projectables grew rapidly and are now sold in virtually every major U.S. retailer.

Jasco launches Enbrighten as an independent brand with premium, shatterproof LED café lights designed for year-round use. The line quickly expands to include color-changing and landscape lights, eventually growing into a full range of high-end LED lighting products like linear fixtures, pucks, and lanterns.

Jasco licenses major brands Philips and Energizer, expanding its portfolio with products ranging from consumer electronics to LED lighting. These partnerships diversify offerings and create opportunities for customer differentiation and channel segmentation.

Jasco launched a strategic e-commerce growth initiative focused on strengthening its digital footprint and meeting the rising demands of online consumers. This effort included optimizing product content, improving digital merchandising, and expanding its presence across major retailer websites.

Jasco launches the "Give Your Way" campaign across all its owned brands, making a bold and transparent commitment to donate 50% of company profits to charitable causes. This initiative not only reinforces Jasco’s long-standing mission of giving back but also empowers customers by allowing them to help choose which charities receive support.

Jasco opens a $40 million state-of-the-art automated distribution center to boost scalability, delivery efficiency, and maintain its competitive edge. Designed with employees in mind, the facility enhances safety, reduces physical strain, and offers opportunities for skill development and growth.

Jasco launches its new brand, JascoPro, as a key focus to winning in the wholesale, builder and contractor channels. These custom-crafted product solutions are professional-grade quality designed to enhance aesthetics within and outside the home.

Jasco launches Strauto, a new brand focused on the automotive and travel industries as part of its diversification strategy. Strauto offers reliable products for life on the go while supporting Jasco’s mission to donate 50% of profits to charitable causes.